Remove barriers to much-needed OTC items and healthy food
Support member wellness by making it easier for them to get much-needed over-the-counter items and healthy food. Give your members credits to spend on CMS-approved1 over-the-counter products and healthy foods. Deliver curated care kits of OTC products designed to help members manage health conditions and/or reach defined health objectives. Designed to fit seamlessly into your plan, these OTC supplemental benefits help members make good decisions when it comes to their health.
Flexible over-the-counter programs to support healthy outcomes
Support the many small decisions that impact a member’s health with a supplemental over-the-counter benefit plan that includes healthy food benefits.
Deliver tools to pursue better health with Ready Set™
Curated care kits of products and tools designed to help members manage health conditions or reach defined health objectives. Kits are selected by the health plan and Optum ships them directly to the members anywhere, nationwide.
A better experience
Your members benefit from:
- Easy access to more than 1,000 over-the-counter products including vitamins, supplements and home medical supplies
- 2-day home delivery, no shipping fees or taxes
- Ability to shop in store at over 55,000 network retailers, including Walmart
- Using the same OTC benefits card to purchase healthy foods in store
- Supplemental benefits together on one card for a seamless experience
Pair the OTC program with Ready Set to improve the experience
Ready Set™ care kits come packed with proactive wellness items and guidance to help members adopt new healthy habits.
Choose kits that are right for your members or customize your own. We’ll ship them right to the member’s door, so they feel cared for and supported.
Explore our solutions
For employers
Provide supplemental benefits that engage and support the many small decisions that impact an employee’s health.
For state government
Offer supplemental benefits that help improve retention and aid in reducing health disparities.
FAQ
Our OTC supplemental benefits can help all market segments improve retention, health equity and clinical outcomes. Members frequently served include Medicare Advantage and/or Special Needs (D-SNPs, I-SNPs, C-SNPs), group retirees, unions and commercial.
Yes, white labeling of online and offline member communications is available, putting your health plan client’s brand front and center for their membership. Limited client customization available for client memberships of 100,000+.
New members will receive a letter, catalog, order form and postage-paid envelope in their welcome packet. Catalog can be sent annually or quarterly. Credit amount, frequency and expiration are customizable by each client.
New members will be able to place their order on or after their effective date. A new member enrolling any time within a quarter will receive the full quarter’s credit amount.
No. The OTC benefits card can only be used in store at participating network retailers.
Clients let us know which kit they would like and to whom they would like it sent to. From there, we work with the client on white labeling and executing to get the kits into members’ hands. Turnaround time is typically within 12 weeks.
The minimum order is 250 kits.
Clients will be invoiced per kit. The cost of each Ready Set kit varies.
Yes, we put the client in the driver’s seat and can configure kits with many different intentions and prices. Condition management kits (diabetes, COPD, psoriasis, etc.) are very popular for clients.
Sources
- CMS-approved products support Medicare and Medicaid plans.
- Consumer Healthcare Products Association (CHPA). OTC Sales Statistics. Medicine Affordability. Accessed June 7, 2023.