Better health, made easy
Your members want a supplemental benefit that’s easy to use. You want to improve retention, health equity and clinical outcomes. We can help.
The over-the-counter (OTC) and healthy food program from Optum® Personal Care Benefits fits seamlessly into your plan, empowering your members to live their healthiest lives. Give your members credits to spend on over-the-counter products and healthy foods.
An OTC supplemental benefits program designed with you in mind
This turnkey program gives you one more way to deliver value and convenience to your members. You can implement the OTC program in 3 months and choose to white label if you’d like to keep everything under your brand. Choose the allowance for your members and we'll send them a pre-loaded debit card and white-label welcome materials explaining the benefit program. Members can place catalog orders via multiple channels or purchase in store at 55,000+ network retailers.
Simply choose the quarterly allowance for your members and we take care of the rest. Your member will receive a pre-loaded debit card and white-labeled welcome materials explaining the benefit program. Members can place catalog orders via multiple channels or scan their benefit card in store to purchase at over 55,000 network retailers, including Walmart.
Key program features:
- Easy access to thousands of OTC products including vitamins, supplements and home medical supplies
- Multiple purchase methods: website, mobile app, mail or phone, in store
- 2-day home delivery, no shipping or taxes
- Purchase healthy foods in store using pre-loaded debit card
- Consolidate all supplemental benefits on one card for a seamless experience
Deliver value and convenience to your members
This turnkey over-the-counter program can be implemented in 3 months and you can white-label to keep everything under your brand.
Keep your brand in the forefront on all member materials
We deliver every aspect of our thoughtfully white-labeled benefits program in a way that helps build member trust while positioning you as an active partner in their health.
- Welcome letter
- Catalog
- Mailing labels
- Web portal
- Mobile app
Advancing benefit design through innovation
Best-in-class digital experience for your members
To deliver the best possible experience, we review, test and innovate on everything from program design to our digital tools.
- Intuitive, member-focused web portal
- Click-to-chat support feature
- 4.8-star rated mobile app
- Customizable reports
Complete your supplemental benefits program with Ready Set
Deliver preventive care to your members with Ready Set care kits from Optum Personal Care Benefits.
Solutions by the industry
Easy plan enhancements for you, better health for them.
For employers
Provide supplemental benefits that engage and support the many small decisions that impact an employee’s health.
For health plans
Provide a value-added benefit while helping to improve retention, health equity and clinical outcomes.
Explore our solutions
![young girl kissing older, smiling woman](/content/dam/o4-dam/images/professionals/pharmacies/girl-kissing-woman.jpg)
OTC solutions for state government
These OTC benefits are ideal for MAPD, EGWP, state Medicaid through MCO/FFS, Duals, SNPs, HCBS and ABD.
![smiling older woman holding yoga mat](/content/dam/o4-dam/images/professionals/pharmacies/woman-with-yoga-mat.jpg)
OTC solutions for health plans
This OTC benefit is ideal for MAPD plans, EGWP and Medicare/Medicaid duals.
![People smiling over computer.](/content/dam/o4-dam/images/professionals/pharmacies/people-smiling-over-computer.jpg)
OTC solutions for employers
This benefit is ideal for call centers, government, manufacturing, health care systems and general labor employers.
*Consumer Healthcare Products Association (CHPA). OTC Sales Statistics. Medicine affordability. Accessed June 12, 2023.